COMPETITIVE MARKET ANALYSIS
Our upfront pricing is pretty successful. Occasionally, we run into a competitor lowballing something to try and steal a little market share. If it’s a one-off situation, just call us… our counter staff is empowered to help. If it’s across the board on a product line, just let us know what's going on and we will put in a custom program to meet your needs. Typically, we need about 10 SKUs to perform a competitive analysis.
Why do we need 10 SKUs? We've seen a lot of competitors over the years try a wide range of tactics (velocity pricing, loss leaders, tiered pricing, etc). 10 SKUs gives us enough data to analyze the situation such that we can confidently respond.
Why do we need 10 SKUs? We've seen a lot of competitors over the years try a wide range of tactics (velocity pricing, loss leaders, tiered pricing, etc). 10 SKUs gives us enough data to analyze the situation such that we can confidently respond.